Topic 5 Celebrity Study and Persona Creation

This week's blog is all about studying a celebrity or well-known influencer on social media and write up about them and what makes them interesting to engage with. I then need to create a fictional persona based on my findings and develop graphical work that supports this persona.

I have decided to study Mark Hamill. He is a 69-year-old male actor and producer who is most known for his acting performances in the Star Wars stories starting back in 1977. He has gone on to do more than just perform in Star Wars franchise, he has a long history of voice acting throughout his career.

What I have found from his Instagram and Twitter accounts is that he is very famous with 5.1 million followers on Instagram and 3.6 million on Twitter. He has a positive and honest personality on his accounts, his slogan is "Believe in yourself! Work Hard, Never Give Up & Anything's Possible! OR kick back, Relax & Aim low: You'll Never be Disappointed". With his slogan alone you get a hint of what he would be posting about, He has a positive outlook on situations and doesn't want to escalate negative events happening around the world, he does post about politics in America, talking about what he perceives as the truth.

What I found in terms of his interests is he likes animals, he is all about self-empowerment and the empowerment of others. He supports equal rights for all, actively engages with his fans and engages in the latest memes and trends of popular culture. He has a friendly persona on his Social media accounts, on twitter, he would often respond to his fans queries and posts that he feels comfortable with.



After looking at Mark Hamill I have created a fictional persona for a 69-year-old Jeremy Michael.



Above is Jeremy's Persona mood board, it illustrates him being out with his friends, supporting equality and helping out with local animal welfare projects and looking after dogs.
Jeremy started out as a young entrepreneur who was very focused on his startup tech company, he would work hard building up his company that focused on producing tech repairs and slowly built it into a franchise company. He then started developing additional hardware for those with special needs and supported his local food banks and dis-advantaged children programs.
Jeremy started providing support to human rights and animal welfare causes around the world that he felt was making a difference and aligned with his personal moral views.

Jeremy is now 4 years into his retirement, he still attends board meetings at his company but does not put a lot of time into it now since he has handed partial control over to a family member. He is still a big decision-maker in the direction of the company.
He now takes time to socialise with his friends and family and actively goes to his supported causes to give hand-on support.

This task was interesting and pushed me to think in-depth about possible customers that would be a target audience for certain products. I enjoyed building the persona and coming up with a fictional background and identity. Jeremy would be a good target for technology items and community supportive products and services.

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